National Taco Day
National Taco Day celebrates one of the world’s most popular foods. In 2024, the holiday moved to the first Tuesday in October. The change aligns the big annual event with Taco Tuesday. People across the country mark the day by sharing meals, trying fresh recipes, and grabbing great restaurant deals.
Key facts
- Date
- First Tuesday of October (moved from October 4 in 2024)
- Designated
- San Antonio National Taco Council (1960s); updated by National Day Calendar (2024)
- Status
- Informal food observance — not a public holiday
- Related
- Día del Taco (March 31 in Mexico)
What is National Taco Day?
National Taco Day is a fun food holiday. It honors the great taste and history of tacos. For years, people marked the day on October 4. In 2024, restaurant chains and day groups moved the date to the first Tuesday of October.
The move means the event always lands on Taco Tuesday. That creates a double celebration for taco fans. Taquerias, fast food spots, and home cooks join in. They serve classic tacos, try new ideas, and offer special deals.
The day is big in the United States. It brings attention to classic Mexican cooking style. Simple foods like corn tortillas, tender meat, fresh cilantro, and salsa bring groups of friends together at the table.
The origin and date shift of National Taco Day
The history of National Taco Day goes back to San Antonio, Texas, in the 1960s. Civic leader Roberto L. Gomez started the National Taco Council to promote Mexican food and heritage. In May 1961, Gomez sent a 48-pound tamale to President Kennedy for his birthday.
In 1967, Gomez got Mayor Walter W. McAllister to name National Taco Week in San Antonio before Cinco de Mayo. On April 30, 1968, Congressman Henry B. Gonzalez spoke on the floor of the U.S. House of Representatives about a plan for National Taco Day on May 3rd.
Those early Texas events faded over time. In 2009, Del Taco and the Farmer’s Almanac promoted October 4 as National Taco Day. The fall date became popular on food blogs and news sites for fifteen years.
A big date change happened in September 2024. Taco Bell joined with the National Day Calendar to move National Taco Day to the first Tuesday in October. This fixed the old issue where the holiday rarely hit Taco Tuesday.
The new date took effect on October 1, 2024. Today the day honors both 1960s civic work in Texas and modern restaurant culture across the nation.
Milestones in National Taco Day history
- 1961Roberto L. Gomez leads a San Antonio delegation sending a 48-pound tamale to President Kennedy.
- 1967Mayor Walter W. McAllister proclaims National Taco Week in San Antonio before Cinco de Mayo.
- 1968Congressman Henry B. Gonzalez notes the National Taco Council proposal on the U.S. House floor.
- 2007Televisa institutes Día del Taco in Mexico on March 31 with a festival at Estadio Azteca.
- 2009Del Taco launches a commercial campaign promoting October 4 as National Taco Day.
- 2024Taco Bell and National Day Calendar officially move the U.S. date to the first Tuesday in October.
When is National Taco Day celebrated?
National Taco Day takes place on the first Tuesday of October each year in the United States. Before 2024, people celebrated on a fixed date of October 4.
Moving the date to the first Tuesday of October guarantees that the event always falls on Taco Tuesday. Restaurants and taco fans can now join weekly dinner habits with big annual holiday deals.
In Mexico, taco fans celebrate Día del Taco on March 31 each year. TV network Televisa started that day in 2007. It features big food shows and music at Estadio Azteca to honor street food cooks.
How people celebrate across the nation
Marking National Taco Day is easy and fun. Millions of people visit local shops or fast food spots to get free tacos, meal discounts, and special menu items.
Many families and groups host taco parties at home. They set up a taco bar with warm corn tortillas, slow-cooked meat, cheese, onions, and fresh guacamole so guests can build their own plates.
Social media plays a big part in the fun. Taco fans post photos of their meals, review local food trucks, and share salsa recipes using top holiday tags.
Classic taco styles and regional favorites
Tacos come in many delicious styles. Traditional Mexican street tacos use simple ingredients served on two warm corn tortillas.
Popular meat choices include grilled carne asada steak, slow cooked pork carnitas, al pastor pork with pineapple, and spicy beef barbacoa. Fresh cilantro, chopped raw onion, and lime juice top off the dish.
Tex-Mex tacos use seasoned ground beef in a hard crunchy corn shell with lettuce, tomato, and cheese. Hard shell tacos grew very popular after Glen Bell opened the first Taco Bell in San Bernardino, California, in 1962.
Chefs also make fun fusion items like Korean BBQ beef tacos and fish tacos with cabbage slaw. Others make vegan plant tacos using mushrooms, jackfruit, or cauliflower.
Cultural and economic impact of the taco
Tacos are now a favorite food across North America. People in the United States eat over 4 billion tacos each year, making the meal a daily habit.
National Taco Day brings a big sales boost to restaurants and shops. Fast food giant Taco Bell has over 7,000 locations worldwide and sees huge crowd growth during holiday sales.
The simple taco has inspired big records. In 2003, cooks in Mexicali, Mexico, made the largest taco in the world. It weighed 4,589 pounds and stretched 35.9 feet long.
Resort cooks at Grand Velas Los Cabos in Mexico made a luxury taco priced at $25,000. It used Kobe beef, Beluga caviar, and black truffle brie cheese on a gold flake corn tortilla.
Eating champions also love tacos. In 2017, Joey Chestnut set a record by eating 126 tacos in 8 minutes at a contest. That is almost 16 tacos per minute.
How to mark National Taco Day
Simple ways to join the celebration and enjoy your favorite flavors.
Visit a local taqueria
Head to a neighborhood Mexican spot or food truck to try their top house special tacos with homemade salsa.
Host a taco bar party
Set out warm tortillas, meats, beans, cheese, and fresh toppings so friends can build their own custom plates at home.
Try a new taco style
Order a new flavor you have not tried yet, such as al pastor pork, tender birria, or grilled fish tacos.
Make fresh salsa at home
Blend fresh tomatoes, jalapenos, garlic, cilantro, and lime juice to make a quick dip that makes any taco taste great.
Search for restaurant deals
Check food apps and social media pages to find free taco giveaways, meal discounts, and special holiday combos near you.
Cook a plant taco dish
Make a tasty plant-based filling using roasted cauliflower, black beans, or seasoned jackfruit topped with fresh avocado.
Common questions
When is National Taco Day celebrated?
National Taco Day takes place on the first Tuesday of October in the United States. Taco Bell and the National Day Calendar moved the date in 2024 so it always falls on Taco Tuesday.
Is National Taco Day a public holiday?
No, National Taco Day is an informal food holiday. Banks, government offices, and schools stay open as usual, while restaurants and fast food chains celebrate with special deals and menu offers.
How does Mexico celebrate taco day?
Mexico celebrates Día del Taco on March 31 each year. Started in 2007 by TV network Televisa, the day features food shows, live music, and street vendor awards across Mexican cities.
What is the difference between soft and hard tacos?
Soft tacos use soft warm corn or flour tortillas folded around fillings. Hard tacos use fried curved corn shells for a crunchy bite, a style made famous by mid-century Tex-Mex restaurants.
Who started the original National Taco Day movement?
San Antonio civic leader Roberto L. Gomez created the National Taco Council in the 1960s to promote Mexican food and culture, convincing local leaders to name National Taco Week before Cinco de Mayo.
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