Digital Marketing for Beginners

Looking to learn more about digital marketing?

You’re in the right place! In this introduction guide I’ll answer common questions like:

  • What is digital marketing?
  • How has digital marketing evolved?
  • What are the best places to learn more about digital marketing?
  • Is it possible to get a job or start a business in the field?
Digital Marketing

Currently, the internet offers valuable platforms that expand opportunities for businesses. Social media is not just about sharing personal memories, stories, and plans. Companies can now leverage social media and the internet at large to reach potential customers.

The whole process has eased into people’s lives, so much that it has become a widely appreciated concept known as digital marketing. Below is an introduction to digital marketing and its world.

What is Digital Marketing?

Digital marketing is the concept of selling and promotion of goods as well as services via digital platforms. Such digital media include email marketing, search engine marketing, social media marketing, and various other internet methods.

Digital Marketing

Digital Marketing for Beginners

Digital marketing is not just a “cool” trend to be used by businesses of all sizes. In fact, digital marketing has become an essential part of business strategy for many companies. It helps them reach new customers and keep existing ones happy. 

Basic Core Concepts of Digital Marketing

Digital marketing is all about leveraging digital technologies to create, capture, and distribute customer information.

The process begins by understanding your customer. You need to know what interests them, what problems they face, and what solutions they seek. From there, you can develop targeted marketing messages that appeal to your customer’s needs.

Digital marketing also involves creating a website or a digital presence for your business. Your website should provide a clear overview of what you offer and how to contact you. It should also feature easy-to-use navigation and content resources that will help potential customers explore your products and services further.

Finally, digital marketing requires continual monitoring and adjustment in order to remain competitive in the constantly changing internet marketplace

Top 5 Best Digital Marketing Tips & Tricks

  1. Customer personas:  When you’re designing your website or marketing materials, it’s important to create specific personas who represent different types of customers. This will help you better understand and cater to specific needs of your target market.
  2. A/B testing: Testing different variations of your marketing materials is critical for improving the effectiveness of your campaigns. By experimenting with different formats, colors, and fonts, you can find the combinations that work best for your audience.
  3. Social media: Digital media has revolutionized the way businesses interact with their customers . By using social media platforms like LinkedIn, Facebook, and Twitter, you can reach a far wider audience than ever before.
  4. Search engine optimization (SEO): Ensuring that your website appears first in search engine results is essential for increasing traffic and conversion rates. By focusing on key terms and phrases, you can improve the visibility of your website without spending a lot of money on advertising.
  5. Data mining: Once you’ve built a strong database of customer information , it’s possible to use data mining techniques to identify trends and patterns that will help you improve your marketing efforts even further

How does it work?

There are five necessary steps to understand how digital marketing works.

  • Stay focused on your customers. Organizations must set up proper frameworks to enhance human-to-human bonds with the customers they are attempting to reach.
  • Building a marketing framework and developing a story for the brand.
  • Ensuring traffic acquisition and conversion optimization. Companies need to figure out how they will draw in customers to their sites.
  • Companies need to be discovered by implementing the correct search engine optimization strategies.
  • Making use of social media marketing, content marketing, and email marketing.

Evolution of digital marketing

The first digital marketer is believed to be Guglielmo Marconi, who, in 1896, invented the first public transmission of wireless signals. Digital marketing became famous in the 1990s, regardless of its existence for decades prior.

The introduction of the internet and web development platforms kick-started the digital world. During this initial period, marketers were unsure about their strategies. But for the first time in history, in 1993, HotWired purchased a clickable banner for an advertisement.

The incident initiated the marketing era that embraced digital platforms.

In 1994, Yahoo was launched and got nearly 1 million hits within the first year. This development brought changes within the digital and marketing platforms, with some big houses optimizing their websites to rank higher. 1996 saw the launch of search engines such as Looksmart and Alexa.

Google was launched in 1998, followed by Microsoft’s MSN. Later on, social networking websites began to penetrate the market. MySpace was the first to reach the market, followed by Facebook.

Subsequently, companies realized new websites were opening doorways and alternatives to their brands and products’ promotion and may of the shifted to digital market.

How to learn more about digital marketing?

There are a couple of paths to learning digital marketing. They both depend on your exact needs and requirements, as well as the resources available. You can learn digital marketing through;

  • Mentoring from digital marketing experts
  • Self-learning

It is crucial to begin the learning process on your own. It is easier to filter out what information you will not need. Following this approach will help you comprehend the theoretical elements of digital marketing while giving insight into its concepts. You can do so by;

  • Reading Digital Marketing blogs. These include Search Engine Journal and Quicksprout.
  • Podcasts on Digital Marketing. If you are frequently on the move, podcasts are a fantastic way to carry around valuable information. Some of the podcasts that will help sharpen your digital marketing knowledge include; Marketing Scoop by SEMrush and the Jeff Large Podcast.
  • Digital marketing books. An example is Digital Marketing; Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick.
  • Digital Marketing Courses. Course you can choose if you want to gain digital marketing knowledge include;
  • Social Media Quickstarter Digital Marketing Course
  • HubSpot Academy Content Marketing Certification Course
Viral Marketing

Digital Marketing Resources

To get started with your Digital Marketing project, be sure to check out our extensive list of resources. This includes communities, articles, videos, and tools that will help you get started quickly and smoothly.

Communities and Websites:

  1. Digital Marketing on Reddit
  2. Digital Marketing on Pinterest
  3. #digitalmarketing on Twitter
  4. Digital Marketing on Quora
  5. Digital Marketing on Youtube

Beginner Guides Related to Digital Marketing

Digital Marketing as a Passion

The following tips will show you why many people have a strong passion for Digital Marketing and some ways a passion for Digital Marketing can be celebrated:

Top 5 Reasons Why We Love Digital Marketing

  1. It’s Cost Effective: Digital marketing is one of the most cost-effective ways to reach your customers. With the right tools and strategies, you can reach a large audience at a low cost.
  2. It’s Personalized: Digital marketing allows you to personalize your messages and ensure that they reach your target audience. This helps you build trust and relationships with your customers, which can lead to sales conversions.
  3. It’s Interactive: Digital marketing is interactive. This means that you can use digital tools to keep your customers engaged and entertained. This can lead to higher conversion rates and increased loyalty from your customers.
  4. It’s Disruptive: Digital marketing is disruptive. This means that it can challenge the status quo and change the way people think about marketing. It can help you stand out from your competitors and create a unique selling proposition (USP).
  5. It’s Creative: Digital marketing is creative. This means that you can use digital tools to create engaging content that will capture the attention of your target audience. This content can then be used to drive engagement and conversions.

5 Great Ways to Show and Celebrate Your Passion for Digital Marketing

If you have a passion for Digital Marketing, celebrate it! There are many ways to do this, and here are a few ideas:

  1. Share your insights and experiences on social media platforms such as Twitter, Facebook, and LinkedIn.
  2. Write blogs or articles about Digital Marketing topics for popular websites such as Forbes, Huffington Post, and Business Insider.
  3. Create videos about Digital Marketing concepts for YouTube or Vimeo.
  4. Take part in online forums or discussion groups where Digital Marketing experts from around the world come to discuss topics related to their field of interest.
  5. Enjoy yourself and celebrate even small wins! Digital marketing can be a challenging but rewarding field. Make sure to take time for yourself every now and then! 

Digital marketing as a career

The digital marketing industry is worth over $100 billion and has created over 175,000 job openings in the States. Examples of careers digital marketing can land someone includes;

  • Digital brand heads
  • Digital marketing heads
  • Social media managers
  • Paid advertisement managers
  • Digital marketing managers

Businesses one can engage in with digital marketing knowledge have;

  • Mobile app development
  • Website development
  • Email marketing
  • Affiliate marketing
  • Social media management
  • Digital blogging
  • Web content writing
  • Influencer marketing
  • Games development.


Digital marketing is the future of businesses. It has the potential to create millions of jobs and ensure companies connect with a steady customer base. The need for excellent marketing is so high that a web design company can employ a full-time marketing specialist.