Marketing for Beginners

If you’re just starting out in marketing, don’t worry. This guide will help you get started. We’ll cover the basics of marketing, from what it is to why it’s important. We’ll also give you tips and tricks for getting started and learning the basics.

Marketing

What Is Marketing?

Marketing is a process of engaging or interacting with potential customers to buy your products or services.

It is important to remember that marketing is not just about advertising. It’s also about creating value for your customers, building relationships, and providing excellent service.

Marketing for Beginners

In order to get started in marketing, you first need to understand what it is and why it matters. Regardless of how you learn about marketing, make sure that you focus on understanding the basics first. After that, you can start learning more specialized topics.

Why Is Marketing Important?

Marketing is important because it drives demand for products and services. When people need something, they will usually go out of their way to find it. Marketers need to understand the need for their product or service before they can communicate and sell it.

Marketing

Basic concepts

Even though modern businesses are changing rapidly, the core marketing concepts remain the same. It’s what businesses use to fulfill the needs of customers. And given the importance of customer needs, this is an area you should understand well. Let’s jump right in.

The most important and fundamental thing to understand in marketing is: The customer: Who is your target customer? What do they want? What do they need? How can you reach them?

If you know your customer everything else will fall in place and you can develop your business model and profile form what the customer needs and wants.

Product

The product is what a business sells – it could also service. The basic idea of this concept is that businesses want to introduce products that meet the needs of the end-user.

Think about it.

Customers are interested in buying a product at a lower price.

What makes your product stand apart from the competitors? Will it solve the need of the target audience? How can you make the product better?

Price

It’s how much you charge for your product. The price you set for your product will determine the sales and profit you make.

So, the way you price your products or services will determine the margin you hope to obtain, the purchasing power, and your financial goals. Before you set the price for your product or services, you should understand how the competition prices their products. What possible substitutes are there?

If your space is saturated, the rule of thumb is to offer a cheaper price (not the cheapest). Similarly, if you’re in a new space, you should charge a premium amount. What does the market leader in your niche charge? What is the highest price customers are willing to pay? How does the price compare to the competition?

Place

This is the location of your business. It could be anything like an online or physical store. While `location’ may seem irrelevant on the web, it isn’t.

You should focus on going where your customers are. Which outlets can I use to sell the products? What distribution channels work best? Do I use middlemen or go directly to customers?

Promotion

Promotion is not just about getting your brand out there but generating revenue. Why promote a product if you can’t drive sales?

What’s cool in today’s web is the fact that there’re tons of tools to make your life easy. You should understand the channels your customers consume information, the most effective message when selling your products, and the ideal period of promoting your product.

Evolution of marketing

Marketing has undergone a gradual change since the late 18th century and early 19th century. This change can be traced under the production, product, sales, and marketing orientation era.

Production orientation

In the early 1930s, it was believed that whenever a business has a good product, there was an automatic customer response. If the product was good, there was no need for special marketing.

Sales orientation

Following the failures of the production philosophy, sales orientation kicked in the 1940s. It stated that having the right product isn’t enough – you must resort to aggressive sales. You should focus on producing the best product, find the buyer, and convince them through high-pressure tactics.

Customer/sales orientation

It came into place in the 1950s and helped businesses understand customer needs, wants, and desires. Goods were produced based on customer specifications.

Marketing orientation

This is what we use today. The `mantra’ of any successful relationship is establishing a long-term relationship with customers. This approach is shifted to delivering customer satisfaction.

Viral Marketing

Growth Hacking And Marketing

Growth Hacking is the process of using hacking techniques to achieve rapid growth and success in your business.

There are a few things you’ll want to keep in mind when embarking on Growth Hacking:

1. Experiment

Experimentation is the key to innovation and growth – be willing to try new things and take risks, even if they don’t work at first. As long as you learn from your failures, you’ll be on your way to success.

2. Be Persistent

Don’t give up easily – it may take some time and effort, but eventually you’ll find the right strategy and approach that works for your business. Persistence is key to success.

3. Be Flexible

As your business grows, it will likely encounter new challenges and obstacles. Be prepared to change or adapt your tactics to meet these new challenges head on.

There are a lot of resources available to help you achieve Growth Hacking success, including books, courses, articles, and more. You can learn more in our beginners guide to growth hacking.

Top 10 Marketing Tips & Tricks

Here we list our top best tips and  tricks for marketing your business.

1. Get to know your customer.

If you don’t know your  customer, it’s hard to come up with a good marketing plan that will appeal to them. You need to learn as much as you can about your target market and what interests them.

2. Turn your customer knowledge into the perfect product – market fit.

If you know your customer you can create a product that meets their needs perfectly. This is known as market fit – if your product has this quality, people are more likely to buy it. 

Marketing is all about createing the right product, with the right price and sell it with the right communication at the right time and place.

3. Build a strong brand identity.

Your branding is key to your success in the online world; make sure your website and social media profiles reflect the same brand image.

4. Be creative with your marketing campaigns.

Think outside of the box when it comes to your marketing campaigns – there’s no harm in trying something new!

5. Use social media platforms to get your message out there. 

Social media is a good way to build relationships with your customers and followers, as well as learn about their thoughts and opinions about your brand. Social media is also a extremely cost effective way to market your business.

Learn more about digital marketing in our beginners guide to digital marketing

Digital Marketing

6. Use content marketing to bring in leads to your website, funnel and universe.

 Content marketing is the creation and distribution of valuable, informative and entertaining content that helps your business reach its target market. It can be used to attract new customers, educate existing customers, and generate leads for your business.

People are more likely to share or recommend content if it’s interesting, useful, or fun to read. Make sure all of your content is optimized for engagement – including blog posts, social media posts, and email campaigns.

Learn more about content marketing in our beginners guide to content marketing

7. Build long term relationships.

Cultivate a strong relationship with your customers by providing excellent service and responding to their comments and feedback quickly.

Don’t get discouraged if results don’t come right away – success takes time and effort. Remember, patience is key to Marketing and Growth Hacking!

8. Analyse the competition and learn from their successes and failures.

Be aware of your competitors and what they’re doing to differentiate themselves from you. This will help you to identify which strategies may work well for your business and which ones may not.

9. Stay up-to-date but remember your goals

Keep your business ahead of the curve by staying informed about the latest marketing trends and tools.

Howevery stay focused on your goals!

Don’t get seduced by every shiny new object and tempted by every flashy new trend or technology – Test new things and then choose what works best for you and your business.

10. Measure everything!

Measure the effectiveness of your marketing efforts and make necessary changes accordingly. It’s important not only to track the effectiveness of your marketing campaigns but also understand why they’re working – this information can help you tweak and improve your campaigns over time.

How to learn more about marketing

Marketing is a highly evolving field with new concepts, tactics, and theories coming up every day. Some of the books that can keep you grounded include: Epic Content Marketing by Joe Pulizzi, Selling the Invisible by Harry Beckwith, Permission Marketing by Seth Godin, Positioning by Al Ries, among others.

You’ll also find lots of information about marketing on Forums like Reddit, Quora, and twitter chats. Of course, marketing communities can be a great place to learn and exchange ideas.

You can join marketing communities in platforms like Facebook, Slack, LinkedIn, etc.

Business Resources

To get started with your Business project, be sure to check out our extensive list of resources. This includes communities, articles, videos, and tools that will help you get started quickly and smoothly.

Communities and Websites:

  1. Marketing on Reddit
  2. Marketing on Pinterest
  3. #marketing on Twitter
  4. Marketing on Quora
  5. Marketing on Youtube

Beginner Guides related to Marketing

Marketing as A Passion

Marketing has become a passion for many. If you have a genuine interest in helping others and developing relationships, then marketing is the perfect career for you. 

The following tips will show you why many people have a strong passion for Marketing and some ways a passion for Marketing can be celebrated:

Top 5 Reasons Why We Love Marketing

  1. Marketing can help you connect with more customers and drive more sales:  A well-executed marketing campaign can help you connect with potential customers and create a warm relationship that can result in more sales.
  2. Marketing can help you build a positive reputation: A good reputation is essential for any business, and marketing can help you build a strong brand that people trust.
  3. Marketing can create rewarding work: As with any career, working in marketing can provide you with both personal and financial rewards.
  4. Marketing is constantly evolving: As technology advances, so does the way we market products and services. If this interests you, then marketing is definitely worth considering as a career path.”
  5. Marketing is helping people around the world get what they need and want! Marketing have over time gotten a bad rep, but in reality, it is one of the most important and necessary professions there is.

By learning what customers need and want and providing it, marketing is trough inovation making the world a better place!

5 Great Ways to Show and Celebrate Your Passion for Marketing

Here are some great ways you can show and celebrate Marketing:

  1. Start a blog and write about your experiences marketing:  This is a great way to share your knowledge with the world and show off your creativity as well. And it is a lot of fun 🙂
  2. Join groups online that are focused on marketing: This will help you connect with other professionals and learn from them.
  3. Take courses in marketing: This will give you the essential skills you need for a successful career in marketing.
  4. As a expert stop leaching and hoarding marketing knowledge: Help  others learn by sharing your knowledge and experience.
  5. Celebrate every step of the marketing journey: Whether you achieve a goal or not, celebrate the progress and small wins along the way!

Marketing as a career

Marketing can take you in different directions. Think of it as a storehouse for sales strategy, media planning, advertising, and more.

You’ll find many opportunities in categories such as promotions, advertising, brand management, market research, etc.

Since there are so many tracks of marketing that you can follow, you can start any business you’re passionate about.

Some common job titles in marketing are:

  • Marketing manager
  • Marketing specialist
  • Marketing consultant
  • Advertising Sales Representative
  • Market Research Analyst
  • Marketing coordinator
  • Copywriter
  • Art director
  • Chief marketing officer
  • Director of marketing

Final thoughts

One thing we’ve been hearing about is marketing, and it’s here to stay. With the basics covered, you can now start a career or a business of your choice. To round out your knowledge on this vast topic, you can read more books and participate in forums.